Blog Post 2

 Summary 100

  • The first reading, The role and usage of Visual Rhetoric in Advertising, explains how visual rhetoric is used in advertising and gives specific examples along the way. examples include marketing strategies using famous artworks such as the Monalisa and the Last Supper. The text also seprately defines the understanding that visual rhetoric as a form of communicant that uses images for creating meaning or constructing an argument to what rhetoric previously meant, "The exclusive province of verbal language. 
  • The second reading, Persuasive Techniques in Advertising, writes about some of the more common persuasive techniques used when advertising, distinguishing 10 specifically using logos, pathos, or ethos. over all the paper shows how persuasive techniques are described as complex linguistic tools.

Comment 100

When reading, The Role and usage of Visual Rhetoric in advertising, I was fond and intrigued to understand the meaning and usage of advertisements I've seen, not mentioned in the reading. The images provided gave me an interpretation of what those personal aforementioned advertisements could mean. now understanding that it is not always about how you can show off the product but how you make people feel when they see/use it is a very interesting realization. Thinking about the concept makes me think of the Wolf of Wallstreet. specifically the, Sell me this pen, scene. Visual Rhetoric is a very interesting topic to understanding how advertisement is affected. 

To comment briefly on Persuasive Techniques in Advertising, I think that the balance of logs ethos and pathos is interesting. based on the pie chart on page 4(or 58) it would seem to me that there is not a balance of the three but a large diversity with pathos exceeding by far. though maybe that is the type of balance that they are referring to.


Question 

I have to admit to being curios on statistics with using art work as an advertisement. Specifically for the Turkish airline using the Monalisa. Do they see/ did they see an increase in customers when that advertisement was published? 

is the chart on page 14(or 68) representing quantitative representation of persuasive techniques in commercials potentially skewed not for a malic purpose but maybe due to ignorance and sample?





Comments

  1. dremmelhainzSeptember 16, 2025 at 7:32 AM

    Trevor, good first reading blog. Your summaries are clear and concise, and your comment does a good job bringing both readings together. Your questions are good, but just as a reminder, you only need one question (unless you have multiple questions to ask).

    ReplyDelete

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